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Main Street Project Index
On September, 24, 1998, Joshua Bloom, program Associate for the National Main Street Center came to our local Main Street program to help with promotional ideas.
Participants brainstormed ideas for improvements to future events such as the annual Lancaster Street Fair.
Some ideas for street fair tie-ins were discussed:
- "Give away" to motorists in traffic.
- Give away or cupon from vendors tickets to exchange for peny candy
- Cupon to get stickers
- Ice cream certificate
- McDonalds certificate
- Wooden nickles
- Wooden rulers
- Round tuit - some %/$ off next purchase (pass out to drivers and/or customers)
- Free video rental (adults or kids)
- Something free with children's meal (Ice cream)
- Free shoe shine or pair of laces
- Urethaned moose excrement (moose poop)
- Have a band playing at traffic tie-ups (called a traffic jam)
- Pass out directions to motorists.
If you're a local person with ideas or are in a Main Street Project elsewhere, would you please zap any ideas you've thought of or used to us. I'll post them here for all to see.
Cross promotional ideas:
- Pizza places
- Ice cream
- SS Reataurant
- Bike shop
- Natural foods
- Farmer's market - Agway/Spaulding
- Health care
- Shoes
- Natural foods
- Simon the tanner
- Residual cupon
- Banks - lolly pops and dog bones
- Table cards at highway stops.
- Start saving
- Hospital blood pressure
Have cross promotion between two compatible businesses.
SS to mivie theater: Create some options for the mechanics (a menu) of how this would work. Explain idea to both parties. Perhaps a dollar off on theater tickets from SS Reataurant, and a free food item in return via a certificate for the reataurant. If a pre movie dinner get a buck off on the movie. Movie theater displays menus for restaurant, which in turn displays movie info.
Problem - not having ideas fall apart on the way to making them happen.
Other resources:
- Main street promotional book